Big Wheel-Inspired Trike for Adults Brings Nostalgia, High Price Tag

Our kids had these in the 60’s, but they had plastic wheels


If you were a child any time in the last four decades, odds are you rode a Big Wheel, the low-riding plastic trike named after its iconic front tire. Unfortunately for adults who never quite moved on from their tricycles, the Big Wheel has thus far been restricted to those small enough to fit in its cockpit.

Now one Colorado company is helping grownups re-live their Big Wheel memories. High Roller USA has developed what amounts to an adult-sized Big Wheel, complete with handle-bar tassels and a bell. The price for this dose of nostalgia? $599, almost twelve times the cost of the kids version.

But for High Roller CEO Matt Armbruster, these childhood memories are priceless. The 45-year-old former aerospace engineer told USA Todaythat heloved Big Wheels so much as a kid that he founded an annual Big Wheel Rally while studying at the University of Colorado…

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